Having a website with a lot of traffic is crucial in running a successful online business and having a strong online presence. If you are not sure what the basic steps are, don’t worry. In this post, you will find four infallible tips to increase traffic to your website, and your chances to get new customers.
UNDERSTANDING WEBSITE TRAFFIC
Every interaction within your website is website traffic. Just like in a brick-and-mortar store, the more traffic you get, the higher are your chances to obtain new clients and sell your products. Having a lot of visitors is crucial in obtaining more business, and the greater are your chances to succeed.
HERE ARE THE 4 TIPS TO INCREASE TRAFFIC TO YOUR WEBSITE
SEO is an acronym for Search Engine Optimization. It means making your website being listed in search engines and shown to search engine users.
To have a search engine optimized website, you need to understand how they work, what they look for, what they value, and how to play by their rules which are constantly changing. That’s why it’s essential to know the basics of SEO, and if possible hiring a specialist.
There are a lot of videos and tutorials explaining the topic. This video is a good overview and starting point to understand the basics of SEO.
2. RELEVANT CONTENT
The amount and the quality of the content your share on your website have a lot to do with how search engines will rank it, and how likely they show up on the front pages.
Search engines have gotten very good at evaluating content. Just stuffing keywords randomly across your website will not help it and can damage it from a rankings perspective.
Relevant content is not only relevant from an SEO perspective but also to show your knowledge around the topic and work you provide to your customers. They also are more likely to stay longer and return, if you offer valuable information.
Having a blog is an excellent way to share up-to-date, relevant, and valuable content with your customers and improve your website’s SEO ranking.
3. SOCIAL MEDIA
Sharing relevant content on social media is also a great way to bring visitors to your website. When distributing relevant content on your website, through articles and blog posts, make sure to share highlights of them in your social media accounts. It’s a great way to bring people looking for more information to your website.
4. PAID ADVERTISING
Investing in paid online advertising, if done right, is a great way to attract people to your website. With digital advertising, not only is a local business visible online, but they are visible to the right people online.
Platforms like Facebook, Instagram, Linkedin, Google, and others, allow for advanced targeting, which puts a local business in front of consumers who are more likely to convert into a sale.
By leveraging the most popular platforms, every local business can easily take their advertising game to the next level, and begin to bring in new revenue to your business. Here is a complete list of the most popular current options.
Each of these topics is a whole universe in itself. I highly recommend you learn at least the basics of each one, even if you decide to hire professionals to execute it daily. Understanding them is imperative in growing your business presence online.
Other than bringing people to your website, you need to make sure that they stay. Having a beautifully designed and user-friendly website is essential. If you need help making sure your website looks professional, take a look at the services we offer here.