Improve your online presence by applying these 5 Tips To Consolidate Your Online Presence. Suddenly your website, which was previously an alternative sales channel, a means of capturing potential leads, or even a showcase for your products or services, became the “storefront” of your business. And not only your website, but the set of tools and media on the web: pages, social media, sales funnels, marketing emails, blogs, SEO, Instagram/Facebook, Pinterest and Google Ads, and the list goes on.
And now, what should you do? The only approach is to be part of the digital revolution and take the lead. Companies that don’t take charge of their online presence will be left behind and lose customers and profits.
We have prepared a list of tips for you to improve your consumer’s experience in your online channels, see below.
5 Tips To Consolidate Your Online Presence | Tip #1
1. Integrate Your Brand Channels
Having a defined and effective online presence is crucial. The main issue to consider regarding the performance of your website is its association with your other online channels, such as social media accounts and marketing campaigns. All your channels should have the same information and be always up to date.
Make regular assessments to check if any aspect of your content or design is aligned with your brand identity or interfering with a good customer experience.
Be consistent and integrated with your company’s communication channels. It is a bad user experience when your social media has super relevant information, is up to date, and has a great design, but your website has an old and poorly functional layout. If that is the case, it is unlikely that the conversion will happen.
5 Tips To Consolidate Your Online Presence | Tip #2
2. Speed Up Your Website
This aspect is crucial, optimize your website’s speed. Especially if your website is your primary sales channel, invest in it!
More and more people are shopping and looking for services online.
Here is an important fact: 40% of consumers will wait no more than three seconds before abandoning a site.
Make sure your website is loading fast. You can check how fast your website is loading here.
5 Tips To Consolidate Your Online Presence | Tip #3
3. Improve The Structure Of Your Website
Having an effective website structure delivers a great user experience to your visitors.
The main offerings should be present on the homepage. It’s also important not to have too many options in order not to overwhelm your visitors.
If you are a service provider, you should have all the relevant information on your online channels, including packages details and prices. If applicable, make sure that visitors book a call/service directly on your website. It avoids unnecessary back and forth and saves time for both your and your customers.
5 Tips To Consolidate Your Online Presence | Tip #4
4. Have An Easy Online Payment Process
According to a recent Google survey, 76% of smartphone users are more likely to buy from companies whose websites or apps allow them to buy easily and quickly. So it’s worth checking and improving this system if necessary.
In addition, communication and support must be agile and efficient. Be always prepared to resolve any issues that your consumers might have promptly.
If you are a service provider, you should have your list of services and offerings always up to date. Allowing customers to book or purchase directly on your website is a huge time-saving tool.
5 Tips To Consolidate Your Online Presence | Tip #5
5. Create Relevant Offers And Promotions
Ask yourself if what you are offering on your online channels is relevant and attractive.
Are you promoting and investing in advertisements for products and services that can help your public? Make your campaigns more effective by:
- Targeting ads and campaigns only to regions where you can serve and deliver your service or product;
- Making messages more creative, relevant, and above all, empathetic. Add value to any content your company discloses;
- Having automated solutions that allow visitors to purchase your products or book your services.